"": 200,
"": "",
"": "Facing Business Challenges at Top of the Tree Baking Company
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Baking Up Millions
You can use a lot of words to describe Gordon Weinberger, the founder of Top of the Tree Baking Company. Verbose. Determined. And, of course, tall - 6 feet 9 inches. Another man might have shrunk from the task that Weinberger had set for himself a couple of years ago, but Weinberger didn't. For two straight weeks, he would rush home from his day job in Boston, throw back some dinner , and then head upstairs to his study to work the phones from 6 P.M. to 11 P.M.
He worked from a list of more than 70 prospective investors: cousins, aunts, uncles, in-laws, colleagues of his father, and friends of the family - many of whom he hadn't talked to in years. This meant he had a lot of catching up to do before he could even begin to tell them about the new company he hoped to start. Even for Gordon Weinberger, a man with an extraordinary gift of gab , convincing them to invest in his idea might be hard work.
But Weinberger needed money - $100,000 to be exact. In the previous 4 months, he had honed his pie recipe, drawn up a detailed business plan, and sounded out the buyers from area supermarket chains. Almost everywhere he went, the feedback was positive. But without money, he knew his pies weren't going to get much farther than the local county fair.
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