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me cultures view direct eye contact as impolite or threatening, Americans see it as a sign of genuineness and honesty. If a person doesn't look you in the eye, American might say, you should question his motives--or assume that he doesn't like you. Yet with all the concern for eye contact, Americans still consider staring-especially at strangers-- to be rude.

4.This Generation Means Business

Gregory Liemandt couldn't believe it. His 21-year-old son Joe, six months from graduation, had just announced that he was dropping out of Stanford University to launch his own software company. \"Can't you wait a few months\" his father pleaded.

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\"No,\" Joe said quietly.\" In software being first is everything.\"

The younger Liemandt know that software companies were already helping bi business save millions by streamlining back-office work: building, shipping, receiving. Yet buying and selling-- the lifeblood of business--was still being done by instinct. Liemandt was sure that he and his four partners could develop a computer programm that would solve this problem.

In spite of Liemandt's confidence, no one would finance his start-up company, called Trilogy Development Group.

So he turned to the great investment bank of his generation: plastic. Liemandt used 35 credit cards to finance the business and living expenses for him and his partners. Two years later he was half a million dollars in debt.

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