erred to as Generation E, for entrepreneurial. According to a Boston College study, nearly ten percent of American between the ages of 25 and 34 are actively involved in trying to start their own businesses--at least three times the rate of any other age group.
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Why the increased interest in entrepreneurship Part of the explanation lies in the way this generation looks at business and government.
According to a survey by roper starch Worldwide Inc., twice as many young people would rather own their own businesses than be top executives in large companies, and five times as many would rather own their own businesses than hold important positions in politics or government.
Many young people grow up as latchkey kids of divorced parents, or observed the inadequacies of public schools and local government. They taught themselves how to program computers and navigate the Internet. They had to be prepared to handle anything.
Drew Massey hates the description of his generation as slackers. Instead, he says,\" We're about results\" Massey worked his way through Boston College by editing textbooks. That experience gave him the idea for what he felt could be a profitable product line:\" just-in-time textbooks.\" He wrote a term paper on the idea and sent it to Tim Forbes, head of Forbes magazine's American Heritage division
Impressed by the paper, Forbes offered Massy a job after college. Massey scrapped his plane to work on Wall Street, and at age 22, found himself running Forbes's custom publishing group. But within a year, Massey was itching to get into the media business on his won. He saw a market niche--\"a magazine for the young guy who is smart, ambitions and anxious to get ahead.\"
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