商務英語口語王(卡羅爾·魯基特)_做報告 Marking Presentations(第5頁)免費閱讀-短篇小說

g plan and targets for the year.

To start, let's look at the sales figures from last year. If you look at this chart, you'll see that the sales dipped dramatically from the second quarter to the third quarter and dropped again in the fourth quarter.

去年業績一路下滑

We will be starting a new e-marketing campaign at the end of the month. Not only will we save costs by doing this online, but we'll also be able to capture a whole new audience.

促銷措施1

In addition to optimizing our current website, we are also setting up new social media pages—youtube, facebook, twitter and the like. We will be using all of these sites to increase our audience.

促銷措施2

Although we do not expect a dramatic increase in sales for the first two quarters of this year, we think this campaign will stabilize sales by the end of the second quarter.

總體目標：第2季度前穩定銷量

If you remember from last year, the A-Z of Business Book was our best seller. As we expect sales to drop slightly this year, we've set the annual target at 19，000.

甲產品的銷售目標

We expect the next top four sellers, listed here in the chart, to have similar sales this year as last year. Therefore, we've kept the target the same for these.

乙產品的銷售目標

You can see all the other targets for our products on page 5 of the document in front of you. We'll be discussing all of these in greater detail in the next few weeks.

其他產品的銷售目標

Now, do any of you have any questions?

譯文

戴維：

歡迎回來。今天我們要商討今年的市場營銷計劃和銷售指標。

首先，我們來查看一下去年的銷售數據。大家看著這張圖表，就會發現從第2季度到第3季度銷售量大幅下跌，並在第4季度再次下滑。

本月底我們將開展一個電子營銷活動。網上營銷不僅能節約成本，還能抓住新的客戶。

除了優化提升現有網站，我們還將在youtube、facebook、twitter等網站創建新的社交網頁。我們會利用所有的這些網站來增加讀者量。

雖然我們並不期望在本年度前兩個季度內銷量會顯著增加，但是我們認為這場活動將能在第2季度末前穩定銷量。

如果大家還記得去年的情況的話，《經商大全》曾經是我們的最佳暢銷書。因為我們預計今年的銷量會稍微下滑，所以我們將這本書的年度銷售目標定為19，000本。

我們預計，圖表中所列出的其餘4本暢銷書的銷量會與去年持平。因此，我們對這些書保留了原有的指標。

每人麵前都有一份文件，在第5頁大家可以看到我們其他產品的銷售目標。在未來幾周內我們會對此詳細討論。